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🎧Listen to this interview here:One of my favorite parts of this role is getting to slow down and really listen to our members’ stories. Not just how many boards they have or where they’re located-but how they got here and what they’ve learned along the way. That’s exactly what made this conversation with Tom Jackson so special. Tom’s journey is a reminder that most independent billboard businesse

🎧 Listen to this interview here:When you speak with Richard Peterson, you quickly understand that behind his quiet demeanor lies a deeply rooted legacy, forged through hard work, generational commitment, and a steady eye on the future of the out-of-home industry. As the current steward of Porter Outdoor, Richard shared his story with Becky Smith during a recent Operator Spotlight, offering a rare

Media Company | AdSource Outdoor, Lake Charles LASales Manager | Patricia PrebulaHow It Came Down The national fast-food restaurant Whataburger, was set to open two locations in Southwest Louisiana. My account executive and I spoke to the general contractor about billboard locations that would be better options for their current “Opening Soon” advertising on our competitor’s digital billboards.The

🎧 Listen to this interview here:Born into BillboardsWhen you talk to Marshall Henderson, you can tell this industry runs in his veins. “On my birth certificate, my dad was listed as the general sales manager of Houston Poster,” he said with a smile. “So here I am, back in Houston.”Marshall’s story is one of full-circle moments. He grew up surrounded by out of home, swearing he’d never follow in h

🎧 Listen to this interview here:For Brennan Billeaud, Owner of Rue Outdoor Advertising, entrepreneurship didn’t begin with a business plan—it started with a lawn mower, a strong work ethic, and a willingness to take risks. Today, as the founder of Rue Outdoor and a successful commercial realtor, Brennan continues to carve his own path—blending grit, strategic investment, and long-term thinking in

🎧 Listen to this interview here:From legacy roots to modern expansion, DOT Outdoor is quietly transforming the out-of-home advertising landscape across southern Illinois and beyond. Led by industry veteran Kurt McLaughlin, and supported by Brandon Oliver and John Mulholland, the company has rapidly grown from startup to a regional powerhouse—one site, one easement, and one relationship at a time.

🎧 Listen to this interview here:What started as a marketing workaround for a Las Vegas stage show has evolved into one of the most visually dynamic mobile advertising fleets in the country. Meet Mike Foland—a creative entrepreneur whose journey into the out-of-home industry began with a single billboard truck and grew into a fleet of static, digital, and 3D holographic advertising vehicles.From E

The Independent Billboard Operators, now simply referred to as IBO, is proud to announce two significant advancements aimed at enhancing member engagement, event management, resource amplification, and outreach to our growing membership base.Launch of IBO's New Online CommunityIBO is thrilled to unveil its new online community, set to go live tomorrow, Tuesday, June 17, 2025. This innovative platf