Member Spotlight: FLO Advertising

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What started as a marketing workaround for a Las Vegas stage show has evolved into one of the most visually dynamic mobile advertising fleets in the country. Meet Mike Foland—a creative entrepreneur whose journey into the out-of-home industry began with a single billboard truck and grew into a fleet of static, digital, and 3D holographic advertising vehicles.

From Entertainment to Innovation

Mike’s path into OOH advertising began with frustration. Promoting his Las Vegas-based live show, Men of the Strip, Mike became disillusioned with the $15,000 billboard price tags and uncertain ROI. Rather than rely on traditional media, he built his own mobile billboard truck in the world to promote his own production. That pivot marked the beginning of his transition from entertainment to advertising.

Soon, others started asking to advertise on his truck—and Mike saw the opportunity to launch a full-scale mobile advertising business along the bustling Las Vegas Strip.

Building a Mobile Billboard Business

Since 2018, Mike has grown his operation into a fleet of six trucks, including digital, static, and now, the industry’s first 3D holographic truck—a tech-forward partnership with Hypervision using CES-discovered fan technology that projects immersive, no-glasses-required visuals on a transparent screen.

“It’s wild watching the reaction,” Mike says. “People can’t figure out how they’re seeing a floating 3D image on a truck that they can see straight through.”

Adapting to Regulation: The 2019 Moratorium

Just one year after launching his business, Las Vegas enacted a moratorium on new mobile billboard operators. Only companies with existing decals could continue, and growth was capped at the number of trucks held prior to the freeze. At the time, Mike had just one.

Undeterred, he acquired a competitor to expand his fleet and is now one of only a handful of companies allowed to operate mobile billboard trucks in Las Vegas.

“The one thing I’d tell my past self is: buy as many trucks as you can before the moratorium,” Mike reflects. “That window closed fast.”

Advertising Operations

Mike’s fleet operates daily between 4 PM and midnight, a prime time that sees an estimated 150,000 impressions per day on the Strip. His advertising model offers both shared and exclusive truck buys:

• Shared trucks: 10-second ad slots rotating every 90 seconds

• Buyouts: Exclusive-use trucks for maximum visibility
  
  

Campaigns are highly flexible, with daily, weekly, bi-weekly, and monthly options starting at just four hours.

“Most of our early business was local,” Mike explains. “But as Vegas became home to major events—like F1, Super Bowl, Raiders, conventions—the national brands started rolling in. Now, 80–85% of our business is national.”

No Sales Team, No Problem

Mike is a true one-man operation—handling mechanics, sales, accounting, and client management himself. Despite the absence of a formal sales team, his dedication and creativity have fueled word-of-mouth growth. “They’re finally coming to me,” he says with a smile. “It’s taken years, but it’s working.”

His biggest goal now? Finding the right joint venture partner to help scale his reach, particularly with national brands and agencies.

Off the Strip: The Real Mike

Though his business lives on the Strip, Mike’s personal life couldn’t be more different. Living on a quiet property just outside Las Vegas, he spends his mornings shoveling horse stalls and caring for his animals.

“The strip is a zoo,” he laughs. “I go when I have to. Otherwise, I’m with my horses.”

Pride in the Process

For Mike, the greatest reward comes from client satisfaction—watching executives run into the street to snap pictures of their ads, or seeing the Strip pause to admire a parade of his trucks during a campaign.

“That moment—seeing it all come together—it makes every late night worth it.”